That silly Illusion of Ownership

Google’s decision to impose a KYC framework on developers is making a certain impression online. In practical terms, this means that Google is progressively requiring that anyone distributing Android apps — not only on the Google Play Store, but increasingly outside it as well — must be verifiably identified, with a legal name, address, real contact details, and in many cases official documents or corporate data.

For organizations, this may also include a D-U-N-S number — a formal business identifier. What has struck many people is not simply the existence of controls on the Play Store itself — which has required verification for quite some time already — but the fact that this logic is being extended more and more toward the very concept of software distribution on certified Android.

The timeline, in fact, is this: Google began early access in late 2025, opened broader registration in March 2026, and from September 2026 will begin actual enforcement in its first selected countries (Brazil, Singapore, Indonesia, and Thailand), with global expansion expected from 2027 onward.

In practice, the idea is that, progressively, in order to install apps on certified Android devices, those apps will need to be tied to a verified developer.

And so, right on cue, the usual campaign began from performative millennial idiots and counterfeit Gen Z activists who, under the cry of “your phone isn’t really yours anymore!”, launched into the same useless initiatives this kind of theatrical activism reliably produces: signature drives, public appeals, demands for European intervention, petitions, serial outrage, and that entire social-network political choreography whose real purpose often seems less about changing anything and more about being seen, noticed, perceived as still relevant within the debate.

Obviously, the most immediate response is that they do not fully believe what they are saying themselves.

Because the first point — the most banal, and the hardest to ignore — is that this is essentially the exact same logic Apple has always applied.

Apple, in fact, built its ecosystem precisely on the opposite principle to the idea of absolute openness: App Store control, strict developer identification, centralized approval, revocation power, regulated distribution, and a model in which the device is materially yours, but the system remains heavily mediated by whoever controls the platform.

And yet, no comparable mobilization comes to mind.

There were no great popular petitions, no waves of demands for the European Union to sanction Apple simply because Apple had always required precisely that same level of identification, control, and gatekeeping that is now suddenly being described as an intolerable drift the moment Google adopts a similar trajectory.

This inevitably raises a rather simple question: are we really looking at a principled battle over digital freedom, or merely the usual selective outrage — where a measure becomes scandalous only when it comes from a different actor than the one people had already grown comfortably accustomed to?